|
Mobile by Sainsbury's is a mobile virtual network operator (MVNO) in the UK, operated by Sainsbury's, using the Vodafone UK network. Sainsbury's original mobile virtual network was launched in 2001 but only lived until 2003. The new service, Mobile by Sainsbury's, launched in July 2013, and follows earlier mobile network launches by supermarket rivals Tesco and Asda. In October 2015, the Sainsbury's announced that it would close the service on 15 January 2016. ==History== On 18 October 2000, Sainsbury's announced that they would be launching a new MVNO in the UK, called Sainsbury's One, which would be using the BT Cellnet network (which became O2 in 2002).〔http://news.bbc.co.uk/1/hi/business/978350.stm〕 It would offer the lowest prices in a 'Rate and Compare' customer strategy. The service commenced on 2 January 2001.〔http://www.computing.co.uk/ctg/news/1854177/sainsburys-moves-mobile-networks〕 The 'One' brand name was later dropped. Sainsbury's Mobile ended up in a commercial failure. In autumn 2002, Sir Peter Davis admitted in a letter written to a complaining customer that the standard of service had not been of the standard expected. Near the end of its lifetime it only managed to gain 60,000 subscribers, and one of its partners, Mosaic Group Inc., became defunct. On 18 July 2003, Sainsbury's announced that its mobile customers will be transferred to O2's tariffs, marking the end of Sainsbury's mobile virtual network.〔http://www.telegraph.co.uk/finance/2857995/Sainsburys-diverts-its-mobile-service.html〕 Two months later in September 2003, rival supermarket Tesco launched its successful Tesco Mobile network. On 23 September 2008, it was reported that Sainsbury's was set to launch a mobile network once again.〔http://www.mobiletoday.co.uk/news/industry/6585/Sainsbury%E2%80%99s_set_for_MVNO_launch.aspx〕 Three years later on 28 October 2011, Sainsbury's finally got the go-ahead and was close to sealing a deal with a network operator.〔http://www.mobiletoday.co.uk/news/industry/6585/Sainsbury%E2%80%99s_set_for_MVNO_launch.aspx〕 After several delays, the new Mobile by Sainsbury's service was announced on 1 July 2013 in a partnership with Vodafone UK. The service launched on 24 July 2013. In February 2014 a new set of bundles were quietly launched reducing the costs of the 2 larger bundles, increasing the minutes available for the 2 cheapest tariffs, and doubling the amount of data available. Mobile By Sainsbury's SIM cards are available in most local and large supermarkets, together with a range of handsets in over 300 stores. Sainsbury's started opening standalone Phone shops in its large stores in 2012 and now operates 38 of them. In addition it launched its own website www.phoneshopbysainsburys.co.uk. On 13 October 2015, Mobile by Sainsbury's ceased accepting new SIM card orders, and (a Bitter Wallet article ) reports that the network will shut down on 15 January 2016 due to "a breakdown after negotiations with Vodafone." Sainsbury's continues offering a range of branded networks in its Phone shop estate 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mobile by Sainsbury's」の詳細全文を読む スポンサード リンク
|